Netflix’s Indian Matchmaking show might have drawn flak for its regressive cultural practices around arranged marriages; but it also gave the audience some strong-willed women like Delhi-based entrepreneur Ankita Bansal. Her denim brand THERE! has been the talk of the town ever since she appeared on the show.
She, along with her sister Gayatri Malika Bansal, started the homegrown denim brand three years ago, when they were at the crossroads of their careers. Their latest collection 'Hauwa' translates into 'first woman' in Arabic, and features an eclectic mix of colours -- from shades of blue, green, neon to tie and dye.
Although both the sisters have no formal degree in fashion designing, they understand the pulse of their audience, and create fresh and appealing clothes that are sustainable too.
The aesthetics of the brand are as refreshing as Ankita’s views on colourism, casteism and issues like misogyny, as reflected in 'Indian Matchmaking.' Although she met two matchmakers Sima Taparia and Gita, she knew there was no way she wanted to compromise on having an equal partner, and this aspect has resonated with women the world over!
“These eight episodes have given rise to so many conversations and I hope we get to watch shows in the future that are more inclusive and embrace diversity,” she tells MAKERS India.
Interview by Geetika Sachdev, Video Production by Urmi Chatterjee Also Read: