In an effort to promote inclusion, equity, and diversity, Tata Starbucks has announced that two of its stores will be operated entirely by women staffers. The number of all-female-led stores will double by the end of the year, shared the company, which is a joint venture between Tata Consumer Products and Starbucks Corporation.
One of the two stores is located at Shivaji Stadium, Delhi, and the other at Commerz II Goregaon in Mumbai.
The company has said in a statement, "Both stores are managed by women, and will deliver a premium Starbucks Experience that celebrates connections through coffee - a key pillar of Tata Starbucks business strategy.”
Tata Starbucks claims that women account for 28 percent of their total workforce.
Ever since Starbucks came to India in 2012, it has spoken about its commitment to promote women in the workforce, and to encourage a culture where women can demonstrate their leadership qualities. In 2019, Tata Starbucks claimed to have achieved 100 percent gender pay equity.
"We are proud to open these all-women stores that will increase our commitment to diversity and inclusion in India and empower our female partners in new and meaningful ways," Tata Starbucks CEO Navin Gurnaney said in a press release.
These all-women stores reflect Starbucks’ efforts to achieve 40 percent gender diversity by the end of 2022, the statement said.
Women at the Forefront
Another initiative introduced by Tata Starbucks for its female workforce is Brew of Balance, that provides opportunities to women to return to the workforce from maternity leave or a career break, and offers flexibility to the employee. This includes a five-day work schedule, child care assistance, as well as family and sabbatical leave.
Tata Starbucks is also the first food and beverage retailer in India to offer its employees a five-day work schedule. The company also has an internal Women’s Inclusion Network at Starbucks that helps women to move forward in their careers.
Currently, Tata Starbucks operates 191 stores across 12 cities in the country and employs over 2,000 people.
(Edited by Athira Nair)