Remember those visits to museums organized by schools where children would stand in endless queues, waiting for their turn to enter the cool interiors, not out of interest but out of sheer impatience? Well, that was the exact experience which prompted Medhavi Gandhi to launch The Heritage Lab in 2015.
Through The Heritage Lab, Gandhi is not only making museums cool but is also driving engagement through various interactive initiatives. Whether it’s the ‘GIF IT UP’ initiative or the trail called ‘Badass Women’ at the National Museum in Delhi, Gandhi has managed to capture the attention of a regular social media user.
While the challenges in terms of driving engagement and making partnerships were many in the beginning, Gandhi’s journey has been one of smart innovation, collaboration and content creation.
Watch the video to know more.
(Interviewed and produced by Manasi Phadnis; Video edited by Dhruv Sharma)