US President-elect Joe Biden on Monday announced the members of his White House Office of Digital Strategy, where Kashmir-born Aisha Shah has bagged a senior position.
According to an announcement by the Biden transition team, Aisha has been named as Partnerships Manager at the White House Office of Digital Strategy, which would be headed by Rob Flaherty, Director of Digital Strategy.
The other members of the White House Office of Digital Strategy are Brendan Cohen (Platform Manager), Maha Ghandour (Digital Partnerships Manager), Jonathan Hebert (Video Director), Jaime Lopez (Director of Platforms), Carahna Magwood (Creative Director), Abbey Pitzer (Designer), Olivia Raisner (Traveling Content Director), Rebecca Rinkevich (Deputy Director Of Digital Strategy), Christian Tom (Deputy Director Of Digital Strategy) and Cameron Trimble (Director of Digital Engagement).
“This team of diverse experts, with a wide range of experience in digital strategy, is expected to help connect the White House to the American people in new and innovative ways.Furthermore, the White House Office of Digital Strategy will develop partnerships that are focused on extending the president-elect's reach beyond his own social platforms,” said the transition team to PTI.
Aisha, who has been raised in Louisiana, has previously served as digital partnerships manager in the Biden-Harris Campaign. She currently works as an advancement specialist for the Smithsonian Institution.
Prior to this role, she also had worked as an assistant manager on the Corporate Fund of the John F Kennedy Center for the Performing Arts, supporting the first-ever expansion of a presidential memorial.
Apart from that, Aisha has also worked as a strategic communications specialist at Buoy, an integrated marketing firm that specialises in social impact communications, as well as spitfire strategies, where she enabled nonprofits to use pop culture as a tool for social change.
This is not the first time that Biden has appointed an Indian born. It has been reported earlier that his transition team will have more than 20 Indian-Americans, which is a first in the US presidential history. This includes many women, Dr Bhavya Lal, Seema Nanda and Mala Adiga, to name a few.
Biden has also scripted history by announcing the first all-women press team. The new team will be headed by the President-elect’s Campaign Communications Director Kate Bedingfield- who will now serve as the White House Communications Director.
(Edited by Anju Narayanan)