In an effort to combat the situation and provide relief to these victims, the Women Entrepreneurs for Transformation (WEFT) and Mumbai-based creative agency Thought Blurb has launched an awareness campaign titled ‘Unmute Domestic Violence.’
It aims to encourage people to reach out to the victims.
According to the National Commission for Women (NCW), between March 23 and April 16 (the first three weeks since the lockdown was announced), 587 complaints were registered, indicating a significant surge in the domestic violence reports received as compared to the prior month.
Last month, NCW launched a special WhatsApp helpline number – 7217735372 - using which women can report a case immediately by sending a message on WhatsApp. Once a complaint is received, the victims of violence are provided shelter, legal medical assistance, and counselling.
The WEFT claims that the Red Dot Initiative has already been able to rescue numerous victims during this lockdown. According to a press release, the process started by connecting with local authorities and involving the NCW.
“The initiative encourages victims to seek help by placing a red dot on their palm, as an alert to being a victim of domestic violence and in need of help. Once a case is reported to WEFT, the team reaches out and rescues the victim, provides counselling and psychological support. This is followed by a process of rehabilitation by helping them with a sustainable livelihood,” the press release adds.
Over the past few weeks, many Indian celebrities have been advocating against domestic violence on social media.
Over the last few days, celebrities like Abhishek Bachchan, Swara Bhasker, Shilpa Shetty, and Katrina Kaif have also been spreading awareness against the issue by collaborating with Mumbai-based NGO Sneha.
In April, celebrities including Anushka Sharma, Virat Kohli, Farhan Akhtar, Karan Johar, and Madhuri Dixit, among others, had come together to send a powerful video message, calling for a lockdown on domestic violence. The initiative was driven by non-profit organisation Akshara Centre and the Special Cell for Women and Children.