Online grocery startup Grofers is enjoying the benefit of increased efficiency as a result of including more women in its workforce, the company said. Women make up 40 percent of its employees at present.
Breaking the path around what is considered a traditionally male-dominated industry, the startup has women working in warehouses and delivering packages. Women are trained through several programmes before they go on to manage task such as inventory putaway, inventory audit, order picking and billing, among others.
In addition to this, women are posted as security guards, housekeeping,and at the pickup-and-drop facility as well.
“We have been able to achieve an overall decrease in absenteeism rate, particularly for a set of female team members. This has not only increased the process of efficiencies and productivity but also enhanced our overall employee engagement score,” Arora, Head of HR at Grofers said.
The startup posted an annual revenue of $400 million and saw a whopping 800 percent growth.
The workforce behind this hyperlocal e-grocer handles an average of 100,000 orders daily in each of the 10 cities it operates in.
In August this year, Grofers hired around 400 women employees. It has all-women warehouses in Bengaluru and has expressed plans to build such store houses in Gurugram, Kolkata, and other cities.
These developments have come with the startup targeting an initial public offering (IPO) in the next three years.
In May this year, Grofers had raised more than $200 million as part of its Series F round, led by SoftBank Vision Fund. The startup had disclosed plans to spend on its supply chain, warehousing infrastructure, and others.
Such expansion and more employment opportunities is a need of the hour, as studies reflect dismal rate of employment among women. Women make up a poor 24.5 percent of the country’s documented workforce. India was ranked 139 out of 144 countries in World Economic Forum report of 2017, in terms of economic participation, opportunity, and gender equality.
However, if women are included in the workforce as much as men, India’s Gross Domestic Product is expected to rise by a good 27 percent.