When women get married and eventually become mothers, the common assumption is that it is time for them to take a break from work and focus on the ‘household’ instead – a burden that almost never befalls a man. Studies have found that a lot of Indian women abandon their careers for motherhood and familial responsibilities.
And when these very women are looking to bounce back into the professional world, it is no easy task. But now, thanks to internet and tech-enabled platforms, this process is becoming easier.
These platforms are giving companies access to a well-sorted pool of talent and helping women become financially independent.
Women skilling and employment platform Qween (Quirky Women’s Empowerment and Experiences Network) specialises in providing training and development opportunities, and helps women enter the workforce through internships, full-time, and part-time jobs.
The platform was founded by three mothers - Niti Jain, Neha Shah, and Deval Shah- who noted the gap in the jobs’ market and women wishing to make a comeback. All the senior management roles at Qween are also held by women.
It has partnered with startups like UrbanClap, UpGrad, CueMath, Baby Chakra, and Hindi language home shopping television Best Deal TV, among others.
Her Second Innings
Founded by Manjula Dharmalingam in 2014, Her Second Innings aims to make women financially independent by connecting potential employers with women who are seeking jobs. This includes a wide variety of opportunities from corporate to home-based jobs. It also has a network of mentors that candidates can turn to.
An ardent supporter of women who are re-entering the workforce, the Bengaluru-based platform’s flagship reskilling programme Global Mentorwalk helps women network with experts across business, technology, entrepreneurship, and freelance, and get hired as well.
On the platform, a candidate looking for a job can also opt to be coached, trained, and have their progress assessed. Besides, it also has a bank of resources, guiding women on various aspects of work life such as time management, productivity, and self-esteem, among other things.
Based in Noida, GharSeNaukri (which translates to ‘work from home’) helps women get on their professional journey, beginning with online training programmes of their choice. The training modules include English speaking, freelance writing, public speaking, branding and marketing, chocolate making, and entrepreneurship, among other things. The training is no mandatory, and registered users can opt to only participate in job postings on the website.
Founded by Aja Shatru in 2014, GharSeNaukri has supported many freelance writers, designers, developers, tele-callers, data entry operators, research executives, and recruiters, over the years.
Some of its hiring partners include edtech startup Toppr, fashion ecommerce startup Voonik, insurance company Bajaj Allianz, and ITC Hotels, among others.
Joining the workforce after her maternity break, serial entrepreneur Neha Bagaria’s latest venture JobsForHer encourages women who want to start, restart, or rise in their career. Based in Bengaluru, it lists opportunities ranging from full-time, part-time, work-from-home to projects at reputed companies across multiple industries.
With a special focus on those who are re-entering the workforce, JobsForHer has partnered with companies like Amazon, PayU, Airbus, Morgan Stanley, Goldman Sachs, among many others. Neha has stated that she convinces corporates to hire women not out of social goodwill but for their talent and capabilities.
Online selling platforms
Various online selling platforms like Meesho, Flipkart, and Amazon are helping women challenge the notion of men being the sole breadwinners of a family. Nearly 90 percent of sellers on social commerce platform Meesho are women.
Further, programmes like Amazon Saheli, launched in November 2017, encourages women artisans across India to turn entrepreneurs. Participants also gain access to logistics and fulfillment programmes.