Pooja Rai, founder of Anthill Creations, is an IIT-Kharagpur graduate, who could have easily chosen a glamorous corporate career. But she chose to launch a non-profit organisation to build playgrounds for underprivileged children across the country. It was tough; but Pooja never gave up in her mission to making children smile. "This inclination to do well for the society comes from my parents. I've always seen them keeping other people ahead of them, and that comes naturally to me too," she says, when asked how she keeps herself motivated.