Ask any mother about her parenting journey and her response will be synonymous with the words ‘challenge’, ‘demanding’ and so on. What with an increasing number of women joining the workforce and children being brought up in the era of technology, traditional parenting theorems are proving to be insufficient.
However, the internet has been akin to a fairy godmother in this case – thanks to the emergence of mom blogs, mothers are now able to find expert and relevant advice on childcare and even access to support groups to tide through the challenges of parenting. Here are a few women whose blogs have become the go-to thing for moms in the country.
Namrata Sadhvani worked as a freelance architect and as a teacher of architecture before she was blessed with twin boys. The sabbatical from work led to a rediscovery of Namrata’s love for writing, and she started her writing career with content-writing jobs. She is currently the city editor of Momspresso, one of the largest parenting blogs and online community for mothers with text, video and voice content.
Namrata has around 27,000 followers on Instagram, and was felicitated with the Award for Parenting Influencer at the Digital Influencer Awards this year.
Sangeetha Menon is the brains behind Bumps n Baby, an encyclopedia of sorts for new mothers on topics ranging from weaning tips and post-partum weight loss guidelines to reviews of baby care products. An engineer by qualification, Sangeetha worked as a business technologist before starting blogging in 2012. Mother to an eight-year-old girl, Sangeetha has been featured in BBC News’s 100 Women Series and as Multi-tasking Mom of the Year by Pigeon India, a babycare brand. Sangeetha runs a Hindi parenting blog called Jacchaa Aur Baaccha as well as an online store on Bumps N Baby that sells maternity and baby products.
Mrs Funnybones aka Twinkle Khanna has not only proved her a mettle as a writer and an interior designer but is also a celebrity mom whose unique perspective on motherhood have made her a cult figure on social media.
Her 5.4 million followers on Instagram is proof that her tongue-in-cheek wit and her unconventional pearls of wisdom on parenting (like using spreadsheets for planning her kids’ menu) is a hit among netizens. She also started Tweak India, a women-centric bilingual digital platform last year, with a section dedicated to parenting.
When Mansi Zaveri was blessed with her first child in 2008, she identified a vacuum in the digital content space that was relevant to Indian mothers. In 2011 she left her role as the Head of Marketing and Communications for French Connection UK (FCUK), India to start her blog, kidsstoppress.com and thus became India’s first mom blogger. What started as a platform for first-time mothers to share their knowledge and experiences has now grown into India’s leading parenting and baby care website - with 72,000 followers on Instagram, 35,000 subscribers on its YouTube channel and readers from across the globe.
Kidsstoppress has also come up with marquee features such as the first family subscription business with KSPCODE.com, the first radio station for kids and even a popular choice awards for brands in the parenting and babycare segment. Mansi’s impressive blogging trajectory was recognized in 2014 by Blog Adda which felicitated her with the Best Blog Award in the parenting category. She also writes on contemporary parenting challenges for renowned publications.
Shweta Ganesh Kumar
An award-winning blogger and writer, New York-based Shweta Ganesh Kumar is the creator of the hugely popular blog, The Times of Amma. Mother to a seven-year-old daughter and a three-year-old son, Shweta had worked as a communications officer with Green Peace India and as a television correspondent with CNN IBN before taking up writing full time, a byproduct of which was her blog. The Times of Amma is a community that features real life stories and interviews of mothers and mompreneurs as well as tidbits of knowledge on parenting.
The blog was listed in ‘The 6 Indian Moms to Follow on Instagram’ by Indian Moms Connect besides being one of the most recommended mom blogs on multiple parenting websites. In 2019, she was featured in the BBC World Service’s show ‘Conversations’ where she spoke about online parenting communities and her experiences as an Indian mom blogger. She has authored ‘The Beginner’s Guide to the Indian Mom Blogger Universe’ which found a spot on the Amazon bestseller list, ‘Coming Up on The Show: The Travails of a News Trainee’ which sold more than 10,000 copies on the first two months of its release and the children’s book ‘The Tiffin Gang’.
(Edited by Athira Nair)