New Solutions & Experiences in the Time of COVID-19

Key troubles that appear on matrimony & casual dating/hook-up apps are prevalence of fake profiles, bots, married men, expectation mismatch, untrustworthy profile information, among others. At GoGaga, Neha and her team have mitigated these troubles just the way of concept itself where the existence of common connection provides information authenticity and adds trust to the process. They recently launched GoGaga 2.0 where users can see other trustworthy profiles, beyond friends of their friends. These profiles are shown to users by GoGaga’s AI-based recommendation engine. The AI takes into account various information from the user's profile like, work, education and interests apart from showing 3rd degree connections. GoGaga is one of the biggest communities of peer-to-peer matchmakers. Matchmakers add trust to the whole process of dating. In the current day and age, Gen Y/Z and even Gen X for that matter, value the opinion and suggestions of their friends. At GoGaga, user’s friends play an important role in the decision making and suggestions of matches, empowering the users through the power of referrals. Currently, Neha and her team are working on new products, solutions and branded content for the platform.