Fashion is a labor-intensive industry. So, brands should incorporate the well-being of people who are the backbone of the industry as an ingrained policy, remarks Anita Dongre. The pandemic has only heightened the need for sustainable fashion, reminds the chief creative officer, House of Anita Dongre.
In this episode, Dongre, who won the People for the Ethical Treatment of Animals (PETA) India’s ‘Compassionate Designer’ award in 2016 for her refusal to use cashmere and leather in her designs, explains why the migration of craftspersons from villages to cities is not sustainable.
(Interviewed by Sanhati Banerjee; Produced by Manasi Phadnis; Video edited by Dhruv Sharma)