Bogged down by COVID-induced lockdowns and restrictions for over a year and a half, many are exploring new avenues to entertain themselves while others are searching for ways to expand their horizons. The audio medium, especially podcasts seem to have successfully caught the fancy of the Indian population. Anchor, a podcast-making platform owned by Spotify, added more than 25,000 podcasts from India in 2020 alone, according to a media report.
As a medium that is easy to navigate, podcasts have become the next big thing with a booming population keen on consuming content. If you’re looking to ride this wave and start your own, Chhavi Sachdev, one of India’s first podcasters and founder of podcast production company Sonologue, shares her tips and tricks to help you through the process.
Take that leap
“My big recommendation is just do it,” Sachdev says about people who are hesitant to embark on their new ventures. “This is really the time to do your podcasts because you’ll have a first-mover advantage if you start in a field that nobody is covering right now,” she reiterates.
Have a plan
“Don’t just start talking into a microphone,” comments Sachdev, adding that if you don’t have a well-thought-out spread of episodes, people will fall off and stop listening. “Make sure you’re putting something out there that is valuable and unique to your voice,” she adds.
Explore your options
Just because you’re starting a podcast doesn’t mean you need to splash out on the latest equipment. Sachdev advises, “You can do it on such a small budget, you can use your phone to record, you can use free hosting platforms”.
Sachdev suggests creating your pilot episode and sending it out to at least 10 people who will give you their unvarnished opinions. She recommends not releasing your first episode without getting trustworthy feedback. “Don’t ask your biggest fans, ask somebody who is a critic that you trust to listen and give you feedback,” she says. Ensure that you analyze the response you receive and incorporate changes accordingly.
Don’t take it personally
“Nobody wants to be criticized,” says Sachdev, and it can be incredibly difficult to separate yourself from your work, especially if your podcast is about something close to your heart. But, viewing it from an objective perspective is key to making it more impactful and reaching a wider audience.
“There’s no time like the present,” Sachdev says. If you’ve been contemplating putting out your podcasts or even simply sitting down to think about it, take this as your sign and get going.
(Edited by Amrita Ghosh)