The ongoing Coronavirus pandemic and the nation-wide lockdown has normalized work-from-home. The economy was hit because of the lockdown, with many startups scaling down or pivoting due to massive losses.
However, Hyderabad-based startup Hitwicket has had a different story. The mobile gaming platform has seen unprecedented growth over the lockdown period, with their revenues doubling and userbase touching three million, thanks to the work-from-home scenario.
Launched in 2015 by Kashyap Reddy and Keerti Singh, this online-gaming platform also won the AatmaNirbhar App Innovation Challenge, as announced by Prime Minister Narendra Modi in August.
Speaking to MAKERS India over a Zoom call recently, Keerti recounted the story behind this remarkable feat.
“The perception on gaming has changed in the last two years. When the Prime Minister is talking about it, you know the potential is huge. Mobile gaming is a $75 billion industry today,” she says, adding that her team was working from home too, while building the award-winning game, Hitwicket Superstars.
What is it that hit the bull’s eye for Hitwicket Superstars in the App Challenge?
Keerti says, “Fiction, fantasy, creativity, and even Indian mythology were all part of it, making the user’s experience unique. All the best games in the world take the user through a magical journey. The user is not looking to see the same things that he sees in real life; she wants to enter that fictional world. They want something new and challenging, and that’s what we offered.”
For every entrepreneur struggling to get through the tough times, Keerti shares an advice. “Whenever something doesn't go right, it's an opportunity for you - not just to appreciate what was there, but also to retrospect and see how you can go forward from there. Always look for what it is that lies for you to learn from that opportunity.”
As the 28-member team of Hitwicket aims to make it a world-class game, Keerti is surely walking the talk.
(Interviewed and Produced by Athira Nair)